Jumpstart is a lifestyle programme that supports people with Diabetes. The programme takes participants through the three pillars of nutrition, physical activity, and well-being support - all of which are important aspects in overcoming Diabetes. In partnership with Pharmaco, YMCA facilitates the programme to all communities, both young and old, at selected YMCA centres across Auckland.

The programme required an approachable brand identity that would resonate, and inspire people from all walks of life. A stylistic jumping figure and the use of a playful script typeface, capture activity and vitality within the logo design. Bright colours and positive imagery are the other key elements that help to create a vibrant and optimistic identity that brings the values of the programme to life.