YMCA North has been around for more than 150 years. From babies to grandparents and everyone in between, the YMCA offers a wide range of services with something for everyone in the family. YMCA is a not-for-profit organisation and its causes include strengthening families and youth development.

I was a proud employee of YMCA North for a number of years. Over that time I was able to provide branding and graphic design expertise across all areas of the business. Whether creating marketing collateral, videos, or brand campaigns, YMCA brand guidelines were always used as a creative starting point. But with informed exploration, I was able to expertly produce creative outcomes that reflect the diversity of YMCA’s services, customer base, and brand touch-points.

A variety of projects are highlighted here, from campaign creative execution, marketing collateral, brand development, wayfinding signage, and video editing.