Central Steel Framing is a prominent provider and manufacturer of light steel framing solutions in New Zealand’s construction industry. Leveraging advanced technology and automation, they specialise in designing, manufacturing, and assembling light gauge steel solutions for residential, industrial, and rural businesses. Their range of offerings include tiny houses, sheds, and warehouses.

Key objectives of the rebrand were to revamp the overall look and feel of the company and enhance its positioning as the “go to” provider of steel framing solutions for both the agricultural sector and Kiwi residential builders.

The logo incorporates the company’s initials (CSF) to help convey the concept of steel frame manufacturing and its relationship to construction - the 3D rendering of the initials come together to create a visually compelling structure that is a symbol of “steel frame construction.”

Combined with a bold colour palette, logo elements are integrated throughout the brand’s look and feel to create a visually powerful treatment that emphasise the strength and durability of Central Steel’s product offerings.

The outcome of the rebrand equips the company with a strong brand identity that will help position them for future success within the steel framing product market.