For more than a decade Mariner Insurance has been offering boat owners recreational watercraft insurance. The brand has experienced remarkable growth, now providing insurance for over 8,000 boats and maintaining a substantial database of over 30,000 customers.

Mariner has over 1,300 reviews on Trustpilot, with 97% of people rating it as great - making it NZ’s most recommended boat insurance brand. While the existing branding has served them well and enabled them to thrive in the New Zealand boat insurance market, it has gradually become outdated over time.

Mariner Insurance desired a visual identity refresh to help position itself for sustained growth over the next decade.

By revitalising its identity, Mariner Insurance aims to remain at the forefront of the industry and continue to meet the evolving needs of its valued customers.

The new logo showcases two essential elements: a northward-pointing navigational arrow immersed in water.

The navigational arrow symbolises Mariner’s commitment to guiding and supporting their customers throughout their journey, ensuring they receive exceptional service and a diverse array of product choices for their watercraft needs

The water element plays a significant role in visually communicating its focus on water-related services and solutions.

A new colour palette and iconography round out the visual refresh, helping Mariner better communicate and showcase its diverse product range.

Through this process we have developed a visual refresh that communicates the company’s commitment to its customer, showcasing its focus on water-related services and guiding Marnier towards continued growth and success.