Lash, Beauty, Love, an online influencer with a passion for beauty and lifestyle products, came to creativeIQ for a new logo and brand identity. LBL wanted a brand that would stand out in a crowded social media marketplace, yet convey the holistic approach found in both their brand values and beauty products.

Our approach was to create an identity that was both vibrant and relaxed. The logo mark cleverly combines lips in the shape of a heart, radiating a playful spirit while also communicating beauty and glamour. The typography, which features two contrasting fonts, is both professional and relaxed, perfectly supporting the brand’s values. The colour palette was chosen to evoke feelings of passion, creativity, and delight, feelings that are reflective of the brand's personality.

With this new brand direction defined, a style guide and other marketing collateral were created, such as stationery and social media graphics.