Powered by Howick Ltd, Steel Horizons is an industry event aimed at architects, engineers, developers, and contractors. A New Zealand company with global reach, Howick Ltd manufactures and sells machines and technologies for light steel framing. Steel Horizons is the first of a series of events that aims to connect industry leaders to uncover global trends in light gauge steel manufacturing and construction. Howick wanted a conference brand that connected the values of the event (construction, innovation, and future) with the company's master brand.

The brief revealed three key values: construction, innovation, and future. Through the coordinated use of shape, colour and composition, the creative brings together these values.